Beyonce is utilizing absolutely NO source of industry media when it comes to promoting her new self entitled visual album other than SOCIAL MEDIA!!
Bey recently put together a compilation of interviews called “Self-Titled”, that she released on youtube explaining exactly what the album means to her and how she managed to pull it off. She talks about the making of her all time favorite single “Drunk In Love” (and the rest of the world favorite as well) which features her husband Jay Z and how she was too embarrassed to play ‘Partition’ for him because of the lyrics and in her words—(she was talking sh!t).
From the creation of it, to the sexual nature of it, Bey take you behind the scenes of her amazing piece of work thus far….
On Making ‘Partition’ :
I’m in the studio and I hear this beat and I hear this baseline…It has snaps and has two tracks, very simple. It reminds me of like Too Short or E-40. It takes me back to being in my car teenager and it takes me back to when me and my husband first meet. He’s trying to scoop me and he thinks I’m the hottest thing in the world. I kinda had this whole fantasy of being in the car and this whole movie played in my head. I didn’t have a pen and paper, I got to the mic I’m like ‘oh, press record.’
I was so embarrassed after I record the song, cause I’m just talking sh*t and I’m like, ‘I can’t play this [for] my husband’ I still haven’t played it for my mom. She’s gonna be very mad at me.