Rihanna Becomes Face Of Balmain’s New 2014 Collection…


Badgal RiRi snags another huge endorsement as she becomes the face of Balmain’s Spring/Summer 2014 campaign!

The Barbados fashionista announced her new takeover last week via twitter,

 Guess who’s the new BALMAIN Woman???!!!!!!! #BALMAIN #MOMMAIMADEIT 

According to the label’s creative director Olivier Rousteing, Rihanna perfectly matched his vision for Balmain’s new campaign.

“When the woman that inspires you wears your creations, your vision feels complete. Rihanna embodies my vision of Balmain in this new campaign. In front of the camera, she makes you feel like she is the only girl in the world.”

The campaign was shot in New York last month by Dutch photographers Inez van Lamsweerde and Vinoodh Matadin.

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